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Leveraging prototypes and role-play to build a better product

July 16, 2018 @ 6:30 pm - 8:30 pm

As we increasingly design digital products and services it’s easy to forget we’re actually building for real people, who (for the most part) live in an analog world. In this interactive workshop, led by Alona (Lerman) Stern, we’ll talk about how to choose what to prototype, review different prototyping methods, and understand how they can be used to validate and further refine products and services.

Drawing on the world of improvisation, we’ll also test real ideas using role-play in order to super quickly and cheaply gain feedback, insights and deep empathy into our users.

Please RSVP here:


18:30-19:00 – Networking & beer

19:00-19:05 – Osnat Niv-Assa, CEO, PMsphere
Adi Alter, Director of Product Management, Ex Libris

19:05-20:00 – Alona (Lerman) Stern, Senior Product Manager at Freightos

About Alona (Lerman) Stern
Alona is a Senior Product Manager at Freightos, where she gets to combine her love for product, strategy and design.
Alona’s experience spans multiple sectors, from consumer-packaged goods, to software, hardware, and manufacturing. Since making aliyah four years ago she has worked with Israeli software and hardware startups, guiding them in product management, marketing, and strategy.

Alona completed her MBA at MIT with a focus on marketing and operations, and received her B.A. from the University of Chicago with a double major in Economics and Public Policy.

She is inspired by smart people, user experiences that delight, and beautiful typography.

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July 16, 2018
6:30 pm - 8:30 pm


Siftech, JLM Startup & Tech
Siftech, JLM Startup & Tech + Google Map